Deutsche Telekom unveiled “Magenta AI” at MWC 2025, showcasing selected AI services from top partners with new applications from Google’s Cloud AI, ElevenLabs, and Picsart added next to Perplexity.

Embedded in Deutsche Telekom’s new AI Phone a variety of functionalities like ordering taxis, reserving tables, answering questions, drafting emails, initiating phone calls, playing music, summarizing texts, and translating content, will be possible – all facilitated by Perplexity's digital assistant.

From the vision to “our AI Phone”: the next chapter

Deutsche Telekom AI phone

Deutsche Telekom's AI Phone, showcased at the Mobile World Congress (MWC) 2025, integrates advanced artificial intelligence into everyday use. The AI Phone features the Perplexity Assistant, which users can access directly from the lock screen or by double-tapping the power button. This digital assistant performs various tasks, such as creating calendar entries, writing emails, making summaries, translating content, and facilitating tasks like ordering a taxi, initiating calls, and making purchases without needing to switch between apps.

Deutsche Telekom AI phone App

Alongside the Perplexity Assistant, the AI Phone incorporates additional AI services from partners like Google Cloud AI, ElevenLabs, and Picsart. Google Cloud AI offers real-time translation of conversations and text using the device's camera and supports natural, human-like voice interactions with its Gemini Multimodal Live API. ElevenLabs transforms text, URLs, or documents into engaging multi-speaker podcasts, streamlining content creation. Picsart allows users to create personalized images, transforming selfies into various artistic styles such as Superhero, Anime, and Fantasy.

Additionally, users who do not purchase the AI Phone can access these AI features through the “Magenta AI” offerings in the MeinMagenta app. This initiative aims to democratize access to generative AI technologies for all Deutsche Telekom customers, enhancing convenience and functionality in their daily lives.

Magenta AI

The Design & Customer Experience department plays a crucial role in developing the AI Phone. Through a user-centric design approach and thorough business analysis, we ensure that the end product is not only functional but also appealing and user-friendly. Our work leads to higher customer satisfaction and a better user experience, thereby positively influencing the adoption and use of the new technology. The integration of advanced UX design based on OneExperience makes daily interactions simple, enjoyable, and accessible, which is essential for the seamless incorporation of features like the Perplexity Assistant and other AI services from partners such as Google Cloud AI, ElevenLabs, and Picsart.

Key facts

  • The AI Phone: interactive, intelligent and intuitive
  • App-free assistant from Perplexity as co-pilot
  • Other top AI partners at the start: Google Cloud AI, ElevenLabs and Picsart
  • “Magenta AI” brings selected AI experiences to all customers
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