Who is behind the Service Design team at Deutsche Telekom? We asked and the answers reveal what is particularly important to them.

Our Service Design team is a vibrant collective of designers, spread across locations in Europe. While we carry titles that range from Experience Designers and Design Leads to Researchers and Strategists, at our core, we are united by a shared passion for crafting human-centered experiences.

Our mission is clear: to ensure that every product or service, whether digital or physical, is seamlessly integrated into the larger Telekom ecosystem. From B2B services and multi-platform experiences—spanning apps, web, TV, and physical stores—to products like fiber, fixed-line contracts, mobile plans, and TV aggregation, our team is tasked with managing the complexities of these offerings and making them work harmoniously together.

Collaboration is key. Service Designers are embedded within nearly every product team across Deutsche Telekom, ensuring that service design principles are infused into every aspect of our work. To keep our efforts aligned, we meet weekly to discuss our projects—whether in the form of raw files, sketches, or finished products. These sessions are more than just meetings; they are safe spaces where we share, critique, and learn from each other. This collaborative culture helps us stay connected, regardless of location, and fosters continuous improvement.

Research is another cornerstone of our approach. We conduct research activities both across broader topics and within specific product areas. This dual focus allows us to gather insights that inform our overarching strategy while also providing detailed, actionable data for individual product teams. By integrating quick prototyping and real-time testing into our process, we ensure that customer feedback is captured early and often, allowing us to iterate rapidly and refine our designs on the go.

Our commitment to service design doesn’t stop at Deutsche Telekom. We actively engage with the global service design community, sharing our knowledge and learning from others.

For the past two years, we’ve proudly sponsored the Service Design Global Conference, a platform that brings together professionals from around the world to exchange ideas and best practices. Additionally, we've supported the Next Gen Conference for the last four years, focusing on nurturing the next generation of service designers—students and freshers who are just entering the field.

Through these outreach efforts, we aim to inspire others, contribute to the global service design community, and advocate for the power of service design in transforming organizations.

Our Service Design team is more than just a group of professionals—we are a community of innovators dedicated to creating meaningful change. Whether we’re improving existing services or developing new ones, we are driven by a passion for designing better experiences for everyone.

We invite you to connect with us, follow our journey, and join us at our events. Follow us on LinkedIn to stay updated on our latest activities and opportunities to engage with us. Together, let’s continue pushing the boundaries of what service design can achieve.